Empowering Moroccan Shops to Thrive
We're on a mission to digitize credit management for millions of neighborhood shops across Morocco and the MENA region.
Born from a real problem, built for real people
Every day, millions of Moroccan shop owners write customer debts in paper notebooks. Some get lost, some are forgotten, and too often, money is never recovered. We saw this firsthand in our own community.
In 2024, we set out to solve this problem. We talked to hundreds of shop owners — from small groceries in Casablanca to pharmacies in Marrakech. We understood their struggles, their workflows, and their dreams.
Cridi was born from these conversations. A simple, powerful tool that speaks their language (literally — we support Arabic, French, and Darija), works offline, and fits naturally into how they already do business.
Our Mission & Vision
What drives us every day
Our Mission
To eliminate forgotten debts and lost revenue for neighborhood shops by providing simple, accessible credit management tools that anyone can use, regardless of their technical background.
Our Vision
A future where every local shop owner in Morocco and the MENA region has access to world-class business tools, enabling them to compete, grow, and thrive in the digital economy.
Our Values
The principles that guide everything we do
Community First
We build for real shop owners, not investors. Every feature starts with understanding our users' actual needs.
Trust & Transparency
We handle sensitive financial data. Trust is earned through transparency, security, and always doing right by our users.
Constant Innovation
We're never satisfied with 'good enough.' We continuously improve based on feedback and emerging technologies.
Empathy & Respect
We treat every shop owner with the respect they deserve. Their success is our success.
Sustainable Growth
We believe in growing steadily and sustainably, not chasing vanity metrics at the expense of our users.
Accessibility for All
Great tools shouldn't be exclusive. We design for all literacy levels, languages, and internet conditions.
Why shop owners choose Cridi
We understand the unique challenges of running a neighborhood shop in Morocco.
Built for Morocco
We understand local business practices, support MAD currency, and speak Arabic, French, and Darija.
Works Offline
Internet connection unstable? No problem. Cridi works offline and syncs when you're back online.
Simple by Design
No training needed. If you can use WhatsApp, you can use Cridi. It's that simple.
Affordable Pricing
Plans designed for local businesses, starting at just 197 MAD/month. No hidden fees, ever.
Local Support
Get help in your language from people who understand your business. We're based right here in Morocco.
"Before Cridi, I lost thousands of dirhams every month to forgotten credits. Now I track everything on my phone and get paid faster. It changed my business."
Meet Our Team
The people behind Cridi, passionate about empowering local businesses
Sami Outidli
Founder & CEO
Former software engineer with a passion for solving local problems with technology.
Fatima Zahra
Head of Product
Spent years working with SMBs in Morocco, deeply understands their needs.
Youssef Bennani
Lead Developer
Full-stack developer focused on building reliable, offline-first applications.
Ready to transform your shop?
Join thousands of Moroccan shop owners who trust Cridi to manage their credits and grow their business.